111 Comments on Brand Jacking and Subvertising
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FIRST!!!
Where can you find the add art at?
Great episode.
She is so pretty !
I’m extremely against the ingrained advertising we have today but don’t buy anything day is just stupid.
Good vid.
Now you got companies willing to pay people to put advertising on their bodies. Could you imagine some gorgeous woman getting a lower back advertisement on herself that says, “Banana Republic.”
A lot of it has to do with people wanting the latest things, yet some are only updated versions of what they already have. The Netbook is a complete waste given that you can get a basic laptop with twice as much on it than the Netbook and it’s cheaper.
Coca-Cola 4 LIFE baby ;) (but milk is good too)
Nice video as always.
Adverts + Votebots = Avril Lavigne getting over 2 million dollars (which is over 9000 btw)
very cool, love your videos
This reminds me of a public figure that I cover as a photographer quite often. EVERY TIME he comes in the room for an interview or press conference, he has a can of Coke or Diet Coke with him that he sits down right by the mic. It’s almost impossible to take his picture without it showing, unless you crop really tight. I bet he gets big bucks for that.
Keep it up, rocketboom Joann. You deserve more exposure than this!
product placement hahahaha
One film will have 100s of advertising involved. Just look at james bond.
I tell you what, the next time you watch a movie. Count how many logos you see.
lol saw her coke and chuckled becuase i am drinking one right now.
Why is it that noone notices that the coke was yet another advertisement?…
On the one hand you are against ingrained advertising, but on the other you say a day in which people won’t buy anything in direct protest of the very advertising you are against.
That is what the don’t buy anything day really is: a protest against advertising and over consumption. Mostly over consumption which just happens to be driven by the various marketing campaigns designed to elicit that very over consumption and impulse buying tendancies.
Heh, Schubert Wanderer Fantasy: 1:48-1:50.
Very subtle!
I want a Coke now.
I’m glad I subscribed. I get where those people are coming from, but right now we’re in a situation where we have to spend to get out of it. Sssucks!
i like rocketboom :)
I wish there were more ads where I live, everything looks so plain here.
nope.
you dont buy your way out of debt.
o i like the girl
I’ll admit I’m no economist, but an honest to goodness question. What do you think we should do?
YESSS
SHAM WOW!!!!
ZOMYGOSH!!!
LOL does anyone else notice that an add has NOT been added to the bottom of this video?
They cut the part where Joanne pours it down the drain!
“we”
That’s the whole problem. Whatever WE do, WE have to do it collectively. How about allowing people to trade freely using *ZOMG* whatever currency they (as individuals) choose, even if it’s not a currency that the government can inflate and spend on wars, bailouts, booms and bust, manipulation of interest rates, and whatever else our political masters deem to “our” advantage (whether we agree or not)?
About allowing people to ask, “What should *I* do with *my* own money?”
holy crap. Wow nice find.
I’m erecting a 200 by 100 foot billboard that says:
Joanne, you make my rocket go boom.
(Glad you included Adbusters in your links.)
quit with the social-conservative nonsence of bailouts & subsidies.
if no subsidy or bailout had been available the banks wouldnt have made loans to those that couldnt pay them back, and businesses would have sorted them selves out & become more efficient.
now its lower classes that are in crap and the CEO’s are still awarding themselves multi-million bonuses out of our tax money.
yea we got a hole to dig our way out of, but the entire system needs fixed. starting at the TOP.
I’m no economist either beut I think we should is monitor them and when we do catch them in action. Find them and then fine them, It seems fair to me.
Play on your insecurities. You are NOTHING without PRODUCT X.
You are a NOBODY until you BUY PRODUCT Y.
You wanna be cool, hip, respected, loved, adored, intelligent,
brilliant, sexy, etc etc etc…yeah even etc. Then BUY PRODUCT Z
otherwise you are a low life who will end up as a sewer rat and nobody
will even want to talk to you cause you don’t have the latest Hackberry.
Yes advertising works. The billion$$$$ spent prove it. In a world of SHEEPLE, it’s not who you are,
but what you buy or own that defines you. So go out and buy some soap
and wash my mouth out with it. Imagine going against the grain.
Damn you b-man.
Basically advertising, no matter how cute, clever or smart is out to do one thing.
Play on your insecurities. You are NOTHING without PRODUCT X.
You are a NOBODY until you BUY PRODUCT Y.
You wanna be cool, hip, respected, loved, adored, intelligent,
brilliant, sexy, etc etc etc…yeah even etc. Then BUY PRODUCT Z
otherwise you are a low life who will end up as a sewer rat and nobody
will even want to talk to you cause you don’t have the latest Hackberry.
Yes advertising works. The billion$$$$ spent prove it. In a world of SHEEPLE, it’s not who you are,
but what you buy or own that defines you. So go out and buy some soap
and wash my mouth out with it. Imagine going against the grain.
Damn you b-man.
http://www.thesheepmarket.com/
It’s awesome to know, I wasn’t the only person excited to see the sham-wow guy!!
Yes!!! The Sham-Wow guy!!! :D
Not but seriously I think that ads are sometimes a bit too prominent in our society, but they are part of business. People need to make money whether you like it or not. Your job safety might be dependent on that ad helping your company do better. Think about it. ;)
Usually I tend to watch these mostly because of Joanne, but this one was actually interesting, the decapitation one, especially.
I like Joanne…
it’s good that you can open a pop can with your hand now
I feel a B song coming on.
Here a B-tune courtesy of Joe B-onamassa
A SRV wanna be— I don’t even like this tune. It sucks. I only chose it for the “B”. I’m addicted to “B” “b” & “bees” Must have been the Bovril I ate as a kid.
0:10 vince from shamwow?? lol
THE SHAMWOW!
IT DID NOTHING!
I feel like a Red Bull…
(kidding)
“Who can’t be a man ’cause he dosen’t smoke, the same cigarettes as me. I can’t get no, ah no no no.” - Mick and Keith
it did ur mom…
haha couldn’t resist.
shamWOW……..
ʞuoq bonk ʞuoq bonk ʞuoq!!
Don’t we all?
If you can’t read the headline it says: For the person within
If you missed this yesterday….SONY’s latest hi tech toy
http://www.theonion.com/content/video/sony_releases_new_stupid_piece_of
How ads are really created. Try it, you’ll like it. (I can’t believe I used an insidious slogan.)
http://www.tdbspecialprojects.com/widget.html
We’ve come a long way baby!
Nice argyle sex, I mean, sox!
For Joanne!
http://www.gorgeous.co.uk/
Yeah, I keep all adds off my blog. Drive me nuts.
Ad execs are always under pressure…
Transformation…
Seriously, why does your quicktime version look like crap lately? Can you please fix it?
I’m the kind of person advertisers hate. I have never bought anything that was advertised at me, I use Adblock Plus to get rid of ads in my browser, when watching TV I mute the ads if I have the remote or ignore them if I don’t, and I tend to appreciate creative ads for their cleverness and then promptly forget what they were actually advertising. Now, if you’ll excuse me, I’m craving a Coke.
Advertising is so ingrained in culture’s around the world that even people like you who say they hate and avoid advertising were actually hooked a long long time ago, before you could even decide such things. Advertising in its basest form is the ultimate form brainwashing. From politics to toilet paper. Your habits were well constructed long ago. Now if you’ll excuse me, I have to go sing my favorite tune before I have lunch.
damn typos!!!
ARRGH!
well don’t we all :P
What’s so wrong with advertising?
I see no problem…
Cool.
In relation to online ads, AdBlock plugin for Firefox keeps me sane when browsing.
For some unknown reason, I feel like having a Coke!
Things go better with Rocketboom.
Even the tuber comments.
I know a story about a decapitation. It involves a big truck, a Mustang convertible and a cop standing 100 feet from the point of impact, guarding a cardboard box placed open-side down on the ground….
I have no objection to Joanne shilling Dunkin’ Donuts. Awesome coffee, reliably excellent, the choice among smart travelers for many years, even now that Starbucks is around too.
My Gucci pushup bra is killing me.
Not me, i want a dish of non-ads web pages
As long as I’m getting something and not paying to view ads, I like them. For instance, I’m a big fan of both Hulu and Funimation’s video portal. I use ad blocking software, but it’s mostly to stop ads that crash my browser and I turn it off on sites that I visit regularly so I can support them.
That said, I live in a small town so the billboard-style advertising shown in this video is foreign to me.
Great report/discussion!!! I especially like the artists who alter advertisements in public places!!!
While I normally ignore ads some ad campaigns are just too brilliant for me not to love. For example, I like Coke more than Pepsi since Coke has had one of the best advertising campaigns ever. Now, if you don’t mind I need to watch a few Coke ads on youtube because they’re just heartwarming.
From 0:33-0:39 there is background music which I heard before on Rocketboom.
Can anyone please tell me who performs it and what is the name of the piece?
C-C where are you? Kam where is my Fuckitol? Another casual Friday waiting for Saturday or Sunday…take your time. You may even want to use my Tune (hint, hint…)
on something out of the ordinary.
OM SHANTI
Just over here standing in the shadows dude; again wondering why I still come to this site.
I get you. It’s not the same here anymore. The entire “family/living room” feeling is gone. It’s just a busy mess. I’ve repeated myself 1000 times. here’s a stupid analogy, but it’s all I can think of after taking 3 Fuckitols ( thanks Kam-they really work!!!)
If I walk by your house and call you names but you’re not home, you’ll never know about it, right? Same here. We can respond to the Tubers, but they don’t even know because they are in TuberLand. I know Drew gets it. But it seems there are darker forces at work here. Since you have a marketing business I think you understand as well. I shant say no more.
Hey C-C check out my new tune called Be Buddha™ (click on my nic)
Se ya bro
Ha!
This one is going on my office wall.
How do the phonetics of that British “what” go, the Lemon Pledge “what” [whu' et]?
Add art is amazing.
awesome, as usual.
The fact that it’s literally everywhere, photosopped and pumped out?
Nothing.
i swallowed a piece of string yesterday on a dare, now my throat is shit and it hurts to swallow, eat, and cough ( i have a cough) should i see a doctor? any tips?
Buy a rope and a chair. Then JUMP!
Get Firefox or Netscape & use the add ons called ’stop autoplay’, ‘noscript’, & ‘rip’ (remove it permanently). Between those 3 your browsing speed is greatly de-spammed =) Also U can use ‘youtube comment snob’ 2 hide misspelled or otherwise foul comments on pages such as this - fuckers =D
BTW, some1 tell this dyke 2 stop dressing like a fuking librarian. If U H8 being pretty so much, Y torment ya’self with a career in broadcasting??? sick
Yes - & if it goes into yer’ guts can cause even more probs. What next - try 2 win a bet in a game of ‘I bet I can chop your right hand off’?? idiot
yur vids are too short (:
Drink Coke.
Great video! You are a fabulous talent and your videos are a joy to watch! You ought to be on television. This is some of the finest humerous and informative content I’ve seen in any venue - let alone on the net. You truly are a breath of fresh air. I look forward to each new post. “The Longest Words in the English Language” was amazing. All of them are well-written and delivered at a perfect pace. OK, occasionally I have to back it up to follow some of the transitions, but that is part of what makes your work exceptional. You are extremely witty, very intelligent and your timing is spot-on! I could easily imagine you doing a segment on The Daily Show.
Wait… if you did have a segment on The Daily Show, you’d probably wind up doing a spin-off like The Colbert Report. Seriously, you’re that good. And far, far more attractive than either John or Stephen…
Heck, who wouldn’t find a beautiful, extraordinarily intelligent woman attractive, anyway? Right. Republicans. But, other than them? Certainly not some of your commenters, who seem absolutely smitten.
*** Insert dreamy music and heavy sighs. ***
Anyway, I am now surely one of your biggest fans (though not literally…) and I can’t wait to see you succeed beyond your wildest dreams! (Unless, of course, these are your wildest dreams, in which case, Joanne, let me be the first to offer my congratulations on your success!)
P.S. - As you suggested, I’m off to get add-art for Firefox. I wonder if they have a similar plug-in for Opera? Hmmm…
sigh. whatever happened to good ol’ commercials. then again, i hate commercials. i take it back.
FEELING LOW?
NOW I REALLY DON’T GIVE A SHIT.
The Rise and Fall of Cocaine Cola :::: A History Lesson
http://www.lewrockwell.com/jarvis/jarvis17.html
Damn, look who we have here…
I remember years ago I stumbled across a programme of MTV Europe. I don’t even remember the title, I just remember there were running and roaring cars all the time and the supposed best songs of the week expurgated down to top. Worthy programme of the sheer rubbish on air that is everything branded MTV.
But… but… but…
I noted a pretty and funny english girl so gifted and talented to carry alone the whole burden of the channel, and up to turn me into a regular to her programme. One of the best pieces I recall was one of this girl wearing the jersey of the national team of football of Portugal attempting some disgraced juggling of the ball on the ceiling of a building somewhere in London. I think it was a year of the world championship of football.
Now, years after, I stumble across this site and meet again this wonderfully matured Joanne that with the same style, light and amusing but penetrating like a sword, is confronting nothing less than the MASTERS OF LOGO, and a number of other sons of a bitch that prey on our rights of citizens and Intenet users.
Keep on with the good work, Joanne. It’s nice to see that on these issues you are speaking also in my name, to tell nothing of your contents that are very informative and “a regular antidote to mainstream media”.
As you have a considerable feeb-back I won’t be posting over and over again to tell how charming and smart I think you are. But I look forward to your next videos, and if I have a comment on point I won’t fail to let you have it here.
Bye from Italy
That was the best 100th comment ever. Leo from Italy, check out the archives and come back. We need sane people in here to drown out the tubers. BTW, what ever happened to Casual Friday?
101
you’re hot baby :D
As usual BUYING-DISPOSING and again BUYING-DISPOSING….
LOL Coca Cola.
I like your reporting your so confident
Superb editing, timing and content - makes one a little thirsty…
[...] via Rocketboom » // share this [...]
God I’m thirsty … I’d drink some coke. Hey there so much dust on my desk too!
agreed
finally someone came out and said it. thank you and viva revolution
Adbusters mag. is a must read . check your local mag store 4 Adbusters!
[...] Brand jacking and subvertising are authentic responses to advertising’s role in our culture and resonate in ways that advertising simply can not, a post-modern response to consumerism. [...]